(Opinion article published in the newspaper DAY)
few days ago, Peytaví Ricardo told us about their experiences with technology and the usual wait on the call. Refer to billing, password or contracted form in some companies can be frustrating. Sometimes because their customer service is lousy to have the operator's mission "idiot box" that dictates what a computer screen tells you, sometimes because one may have been on the phone for fifteen minutes and to have spoken or pulsed keys and the other side was just a computer program. The most painful is when offering a telephone service that only works during office hours without the possibility of leaving the message. In
Internet is not uncommon to find similar behavior or worse. You can still find websites that have no contact address or have an easily accessible form, such as the portal of the Cabildo de Tenerife . However, other sites, as the renewed page City of La Laguna, as shown in a prominent place. In this way about serving those in need because they do not always find on the web what you need, whether it realizes that it should be. The first step in addressing the public is to have available to it.
Put an email address or contact form is only the first step in addressing the surfer. The time to read the petitions, perform the appropriate action and respond, if necessary, is what gives value to the customer service on the internet. It is the most expensive in resources and providing an intangible value to the organization that will pay off over time. This week I found a pleasant response Development Corporation Santa Cruz de Tenerife that after ask him, I have provided presentations in a format that can be accessed from an operating system other than Microsoft Windows and also , will be incorporated into the web of the fair Emprende 2005.
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